Earth Mama Natural Nipple Butter is now 100% organic! Soothing Organic Nipple Butter is buttery and botanical-rich, lanolin-free and non-sticky. It's not a bit sticky and moisturizes dry skin, and brings your nipples back to their happy place. And since it just might end up in babyís mouth, itís Non-GMO Project Verified. So thereís no need to wash it off before nursing! Apply after each feeding or as needed ó and feel free to slather liberally on flanges for a more comfortable pumping experience. Other places to slather it: on lips, cheeks, heels, cuticles and elbows.